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Perdue AgriBusiness LLC Privacy Policy

Effective: 10/30/2023

Perdue AgriBusiness LLC, (identified herein as “Company” or with “we” or “our”) has developed this policy (the “Privacy Policy”) to inform visitors (identified herein as “you” or “user”) to our websites that link to this Privacy Policy (referenced collectively herein as our “Sites”) about our data collection, use, and sharing practices.

We may modify this Privacy Policy from time to time. If we make changes to this Privacy Policy, we will post the new policy at this location. Please review this Privacy Policy on a periodic basis.

What Information Do We Collect?

Personally identifiable information (“PII”) includes information that can be linked to a specific individual, such as a name, address, phone number, or email address. The type of PII collected by us will vary with your use of the Site(s). We may collect PII when you provide it by registering and at other times, including, but not limited to, when you submit PII to a message or interactive communication area of our Sites, report a problem with our Sites, respond to requests for information or content, and request to receive communications from us. Below, we provide examples of the types of PII we may collect through our Sites. 

Contact Information:

We may collect contact information you provide, such as your name, address, phone number, facsimile number, and email address.

Professional Information:

We may collect information you provide about your farm, your account with us, or other professional information you choose to provide.

Demographic Information:

We may request that you provide demographic or profile data, and other information about yourself, through our Sites.

Third-party Information:

We may collect PII and other information about you from third parties and combine it with the information that we collect through our Sites.

Technical Information:

We (and other entities) may also automatically collect certain information when you use our Sites including Internet Protocol (IP) addresses; the date and time of access and the Web page(s) accessed; information about your device, browser, or operating system; and information about your use of our Sites.  As part of this technical information, we may use cookies and similar technologies to identify your browser or device.

How Do We Use and Share the Information?

Areas of our Sites may be informational and publicly available without providing any PII, although we will collect technical information automatically when you visit such areas. Below is more detail on how we use and share the PII that we collect.

Use of Information:

We may use the information that we process and collect for any lawful commercial or business purpose, such as to respond to your requests, to advertise our products and services and the goods and services of third parties, to create a personalized experience for you, to provide you with news and information, and to contact you about material changes in our Sites’ policies and agreements, new services we may offer, or otherwise.

Sharing of Information:

We may share your PII as set forth below:

  • With our affiliates
  • With our service providers, vendors, and contractors that carry out activities on our behalf, such as payment processing
  • As required by law, such as to a court or governmental agency or in response to a government request.
  • In the event of a potential or actual business transaction, such as a merger or acquisition by another company or the sale of all or a portion of our assets, including in bankruptcy.
  • To protect against misuse or unauthorized use of our Sites or as otherwise needed to limit legal liability, protect or defend our rights, property, or interests, or protect the safety, rights, or property of our users or others.
  • With your consent or as otherwise disclosed to you at the time of data collection or sharing.

Survey and Promotions Results:

In addition to the types of sharing described above, we may share survey results collected through our Sites and sweepstakes/promotions results with the general public, with the news media, and with the U.S. Government and state governments in order to participate in government programs and initiatives.

Public Forums:

If you choose to use any public posting features on our Sites, such as commenting on a blog, the information that you post will be available to the general public.

Deidentified Information:

We may share deidentified information (including aggregated information), without limitation, including for advertising purposes.

What About the Use of Cookies?

We may use cookies and other similar technologies (collectively, “Cookies”) in connection with your use of our Sites. Cookies are pieces of information that we use for record-keeping purposes, which our Sites store on your computer. Cookies enable us to operate and improve our Sites, such as to customize your experience, save your personal preferences, and ensure that you do not see the same advertisement repeatedly. If you would prefer not to receive Cookies, you may be able to use your browser settings to refuse or delete certain types of Cookies. If you choose to have your browser refuse or delete Cookies, some areas of our Sites will not function properly when you view them. Even if you use these browser settings, we or third parties operating on our Sites may be able to continue collecting information by other means.

What About Third-Party Links?

Our Sites include links to third-party sites, including our authorized social media pages on third-party platforms. The practices of these third parties are not controlled by us and, therefore, are not subject to this Privacy Policy. We suggest that you check the privacy policies of these sites to learn how these third-party sites may collect, utilize, or share your information.

Our Sites may contain integrated social media tools or “plug-ins”, such as social networking tools offered by third parties. If you use these tools to share PII or you otherwise interact with social media features on our Sites, those social media companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the social media companies that provide those features. We encourage you to carefully read the privacy policies of any social media accounts you create and use.

What About Security?

Our Sites have reasonable security measures or safeguards in place to protect against the loss, misuse, and alteration of the information under our control.  However, the confidentiality of any communication or material cannot be guaranteed.

What About Digital Advertising and Analytics?

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms.  Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information that Advertising Providers collect about your use of our Sites and other sites or apps over time, including information about relationships among different browsers and devices.  This type of advertising is known as interest-based advertising.

You may visit the DAA Webchoices tool at www.aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program.  If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool.  Note that electing to opt out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests.  Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Site may not function as intended.

We may also work with third parties that collect data about your use of our Sites and other sites or apps over time for non-advertising purposes.  We use Google Analytics and other third-party services to improve the performance of our Sites and for analytics and marketing purposes.  For more information about how Google Analytics collects and uses data when you use our Site, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

What About “Opting-Out” of Our Data Use and Sharing?

As you are permitted to browse our Sites without registering, you can decide whether you wish to provide your PII to us when requested. We also provide you with the opportunity to opt out of certain marketing uses of your PII. Specifically, users may opt-out of receiving direct mail marketing and/or marketing email communications or newsletters from us.

  • To opt out of direct mailings, you can contact customer service by email at consumerinfopf@cybercrs.net.
  • To opt out of email marketing, you can use the “unsubscribe” link included in each marketing email that we send. If you opt out of email marketing, we will still send you emails about your transactions and relationship with us.

For choices with respect to third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.

What About California Privacy Rights?

If you are a California resident, this section contains disclosures required by the California Privacy Rights Act (“CPRA”) and applies only to “personal information” we process about our business contacts, such as farmers and retailers, that is subject to the CPRA.

Personal Information We Collect and Disclose for a Business Purpose.

In the preceding 12 months, we collected and disclosed the following categories of personal information about our business contacts:

  • Personal and online identifiers (such as first and last name, email address, or unique online identifiers);
  • Recordkeeping information (such as credit card number, debit card number, or any other financial information);
  • Commercial or transactions information (such as records of products or services purchased, obtained, or considered);
  • Internet or other electronic network activity information (such as browsing history, search history, or interactions with a website, email, application, or advertisement);
  • Inferences drawn from the above information about your predicted characteristics and preferences; and
  • Other information about you that is linked to the personal information above.

We share personal information for interest-based advertising purposes but do not otherwise engage in “sales” of personal data as defined by the California Consumer Privacy Act (“CCPA”).

Categories of Sources.

We collect personal information from the following categories of sources:

  • Business contacts;
  • Service providers;
  • Affiliates not under our brand;
  • Consumer data resellers and other business partners;
  • Nonprofit organizations; and
  • Government entities.

Why We Collect, Use, and Share California Information.

We use and disclose the personal information we collect for our commercial and business purposes, as further described in the “How Do We Use and Share the Information?” section of this Privacy Policy.

We may use and share deidentified information (including aggregated information) to the extent permitted by applicable law.  When we use deidentified information, we maintain and use the information in deidentified form and do not attempt to reidentify it, except to check whether our deidentification processes satisfy the requirements of applicable law.

Recipients of California Personal Information.

We disclose the categories of personal information designated above to the categories of third parties listed below for commercial and business purposes:

  • Service providers;
  • Affiliates not under our brand;
  • Advertising providers; and
  • Government entities.

Retention of Personal Information.

We retain the personal information we collect for as long as reasonably necessary to accomplish the purposes described above or as required by law.

Your Rights Regarding Personal Information.

California residents have certain rights with respect to the personal information collected by businesses.  If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:

  • The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you; the categories of sources from which we collected personal information about you; our purposes for collecting or selling personal information about you; the categories of personal information about you that we have either sold or disclosed for a business purposes; and the categories of third parties with which we have shared personal information about you.
  • The right to correct inaccuracies in the personal information we have collected from you.
  • The right to request that we delete the personal information we have collected from you.
  • The right to opt out of processing and sharing of personal data for interest-based advertising. Please note that if you opt out of certain practices, we may be unable to provide you with some services.  Additionally, we do not knowingly sell or share personal data of individuals under 16.
  • The right not to receive discriminatory treatment for the exercises of the above privacy rights.

To exercise any of the above rights, please contact us using the following information and submit the required verifying rights information, as further described below:

Verification Process and Required Information.

Note that we may need to request additional information from you to verify your identity and understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled.  We will require you to provide, at a minimum, your first name, last name, email address, phone number, and we may also need to ask for mailing address information.

Authorized Agent.

You may designate an authorized agent to make a request on your behalf by verifying your identity and providing signed, written permission to the authorized agent to make the request.

What About Correcting, Deleting, or Updating Information?

We will retain your PII for as long as necessary to fulfill our business purposes and to comply with applicable laws. At any time, you may contact us to ask us to correct, modify, or delete the information you provide to us through our Sites. Please note, however, that we may need to retain some PII if required by law or for our recordkeeping purposes. Additionally, we need PII to provide certain services through our Sites and the deletion of such PII, e.g., an email address, may mean that we can no longer provide you with certain services.

What About Children?

Our Sites are not directed to children and we do not knowingly collect PII from children.  If you are a parent or guardian and you believe that your child has provided us with PII, please contact us to have the PII deleted.

What About Any Other Questions?

If you have any questions about this Privacy Policy Sites or our practices, you can contact us via email at consumerinfopf@cybercrs.net, by phone at 1-800-4PERDUE (473-7383), or by mail at Perdue, Salisbury Corporate Office, Attn. Legal Matters, P.O. Box 1537, Salisbury, MD 21802.